What is Internet Marketing?

You have probably heard the coined phrase, If you do not know where you are going, how are you going to get there? This applies to Internet marketing just as much as any other business, and you will learn very quickly that if you do not have a plan in place, you are setting yourself up for failure.

So, What Exactly is Internet Marketing?

Internet marketing is a variety of things to many different people as there are many ways you can “market” on the Internet. In saying this, Internet marketing is very similar to other forms of offline marketing in that you have two different entities: a consumer and a product.

The job you have as an Internet marketer is to align these two entities in efforts to drive sales to either your website or an affiliate website. You do not need your own product to succeed as an Internet marketer as there are 10,000’s of companies that are literally begging for people like yourself to promote their products/services online in exchange for a commission.

The reason why companies are so eager to have you promote their product is because they are much better off having 1000 affiliates spending their own time and advertising money then it would be to spend the company time and money on promotions in house. Not to mention that having 1000 affiliates promoting a product gives a company a LOT more reach to connect with potential customers.

There are different types of payment structures which we will get into more detail later, but typically companies will either give you a percentage of the sale (sometimes up to 90%) or a flat-fee kickback for any sale or lead that you generate (these range into the $100’s).